Give Away Promotion
and
Marketing

We offer a give away promotion by signing up for our QA Solutions E-zine. We give away digital copies of many significant QA items.One reader, who puzzled about why we do this and why we give away so many QA and process improvement insights on this website, sent in a question.

Here’s his question..

Q "I am interested to know why you provide free information to businesses on QA and process improvement instead of selling this material.

Surely, if your free downloads are as good as you say it is -you are going to do yourself out of a job!

I’m not being facetious, I’m really curious – this is a genuine inquiry, and I would really be pleased to hear from you.

Should I, for example, market my chef-recruitment business in the same way?

TrainingKeeper Software. Keep, organize and plan all your employees' training and activities. Software includes multi-user support with reports, certs, and calendars.

TrainingKeeper Software

Give Away Promotion Answer

You have made a very good point in your question and on the face of it, my approach may seem a bit odd to you. But, there is ‘method in my madness’.

Without going into an ‘out and out’ lecture, I’ll give you a brief inside look at what I’m doing.

We have two target markets:

1) The smaller business who do not have anybody within the organization familiar with quality concepts and process improvement.

2) The larger business who don't want to spend time creating their own software.

Let’s look at the first market…

These people are hungry for knowledge; anything that helps them improve or get ISO certified is welcome. By teaching them QA techniques with our give away promotion, it gets them started, even helps them get results. I’m frequently told they come to trust our expertise, experience and knowledge. And, consequently, look for more products from us.

As we develop and release more material, our hungry market are ready to invest in their ‘education’ in QA and process improvement skills by buying these products.

In addition, when these businesses grow to a larger size, and they can no longer manage by spreadsheets, they need software to help organize and control their important business data. Since they already received the free downloads, they then know the best company that can provide these solutions.

In the second market – these people do not do the software creation themselves. It takes too much work, too much time, and they create inferior software. By buying a software package from us, like 8D Manager, everything is in place, completed and a true cost saver. Internally, if they were to create something similar, it would cost them in the thousands of dollars.

Our give away promotion clearly demonstrates our expertise in this area and has helped bring in lucrative clients that we would never have found without it. If we published material that didn’t help ordinary business people get the desired results, it would not make the right impression on these prospective private clients and they would not purchase from us.

As regards your recruitment business, the answer is “No and Yes”.

By that I mean, No – you can’t give your services away, and your prospective clients wouldn’t expect you to. In fact, they would probably be extremely suspicious if you offered to find an ideal chef without asking for payment.

And Yes – you can give information that is helpful to both your clients and your applicants.

You could create an ebook on a ‘Recruiting the Ideal Chef Guide’ for your prospective clients, describing selection guidelines to help them find the right chef. Or you could offer a report ’10 Things You Should Ask Before Engaging a Chef Recruitment Agency’.

You are still giving information away that demonstrates your expertise and attracts clients and applicants to you.

8D Manager Software with 8D, 9D, 5Y and 4M report generator. Your corrective action software for managing, measuring, and reporting issues.

8D Manager

Response

I now understand your approach and can see how well targeted your own marketing is. I also realize there’s more subtlety to the art of marketing than I knew.

Your idea for me to offer free advice guides is something I’m certainly going to consider. This sort of thing is obviously working wonders for you

Providing give away promotion useful material to your customers doesn’t mean you give away the main service or product you supply. For example, we don’t give away our software, kits or on-line certifications.

And, tied in with that, rewarding your customers (and regular readers) with special offers – either before general release or at a price not generally available – creates a greater sense of trust and loyalty.

Widget is loading comments...

More Info

  • Types of Marketing Strategy

    How to use different types of marketing strategy to benefit your business.

  • Corporate Business Marketing

    Corporate business marketing involves understanding the business needs, conducting research and finding the right person, and having realistic expectations.

  • Long Copy Sales Letters

    Are long copy sales letters dead in the copywrite business? You need to write for two different audiences, we reveal how to accomplish this.

  • Generating New Business Sales Leads

    Amplify new business sales leads. Discover multiple approaches to grow your business.

  • The Art of Genuine Interest

    The art of genuine interest increases sales and profitability. Learn the number one reason why customers leave your business.

  • Customer Lifetime Value The Key

    Customer lifetime value the key to understanding how much to invest into customer retention. Download a free spreadsheet for calculating LTV.

  • Emotional Selling Techniques

    Science has proven we buy based on emotion and apply logic after the purchase. So, as businesses we need to create offers with emotional selling techniques

  • Smile Greetings and Benefits

    Eight benefits to smile greetings that improves you!

  • Email to Mobile

    Learn how to write email to mobile phones. Understanding email marketing for mobile phones will improve your opening rates.

  • How to Approach Email List

    Learn some inside tips on how to approach email list from an consultant who provides business services

  • Marketing Strategies for Small Business

    Marketing strategies for small business, discover how to get sales from larger busineses.

  • Business Card Template

    When creating your business card template, think about the content. Make it work for your marketing needs...

  • Customer Awareness Skills

    Discover customer awareness skills and grasp this customer and product awareness chart.

  • Inquiry Lesson Plans and Marketing

    Inquiry lesson plans means creating an answer list for your customer questions. This helps with advance marketiing and triggers excellent customer service.

  • Visual Walkthrough

    Visual walkthrough techniqes for online marketing. People tend to be drawn to things that are visually stimulating. The internet is no exception.


> >



Quality Assurance Solutions
Robert Broughton
(805) 419-3344
USA
email

Unique QA Products

All Products

Software, Videos, Manuals, On-Line Certifications

8D Manager

Corrective Action Software

Snap Sampling Plans!

AQL Inspection Software

TrainingKeeper Software

Plan and Track Training

StreamLiner Software

Lean and Continuous Improvement



Statistical Process Control

Training Video

ISO 9001:2015 QA Manual

Editable Template

ISO 9001 Calibration Manual

Editable Template

ISO 9001:2015 QMS Kit

Templates, Guides, QA Manual, Audit Checklists

On-Line Accredited Certifications

Six Sigma, Risk Management, SCRUM

All Products

Software, Videos, Manuals, Training Material


Please Recommend Us!