Sample Business Model

Below is a sample business model for a small to medium size business.

Sample Business Model: Mission, Vision and Values


Total customer satisfaction.


Deliver products that foster and achieve customer enthusiasm and loyalty.


The values we will focus on are: Leadership, People, Teamwork, and Continuous Improvement.

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Primary Objectives for this
Sample Business Model

1)  Increase capability to deliver great products ahead of the competition, worldwide.

2)  Improve business performance to an internationally competitive level that ensures prosperity, profitability, and growth.

3)  Provide job security for all employees to the extent possible.

Strategies for Primary Objectives


  • Develop innovative products that meet the needs of our customers while raising the level of their enthusiasm.
  • Ensure that our organizational values become the foundation of "Your Name Here".
  • Develop the capability to lead.
  • Define and improve organizational systems.
  • Foster an environment that stimulates professional excellence and encourages contribution by all employees.


  • Implement a balanced quality improvement plan.
  • Implement a global growth strategy.
  • Implement an integrated manufacturing and facilities plan.
  • Implement strategic product and manufacturing technologies.
  • Achieve total product harmony through understanding and integration of customer requirements.
  • Demonstrate good corporate citizenship through the ethical conduct of our business.

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Secondary Objectives

1) Leverage resources.

2) Provide consistent higher quality products through improved processes.

3) Attract, develop, and retain a highly skilled technical work force of professionals.

4) Utilize consistent metrics and measurement techniques.

5) Improve communications in order to create a well-informed work force.

6) Create a team oriented environment where participation, collaborative effort, and opportunity for individuals are the norm.

7) Grow our business.

Strategies for Secondary Objectives

1) Leverage resources.

   1.1) Group similar activities or functions.

   1.2) Commonize processes.

   1.3) Implement cross-training to facilitate personnel backup.

2) Provide consistent higher quality products through improved processes.

   2.1) Understand and implement common processes.

   2.2) Develop measurement processes.

   2.3) Utilize change management methodology.

3) Attract, Develop, and Retain a highly skilled technical work force of professionals.

   3.1) Provide leadership development.

   3.2) Support technical certifications.

   3.3) Provide training.

   3.4) Provide current tools and technology to enable employees to do  their job.

   3.5) Perform career planning.

   3.6) Build needed competencies that foster career growth.

   3.7) Encourage professional "networking".

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4) Utilize consistent metrics and measurement techniques.

   4.1) Develop a unit of work.

   4.2) Determine base level work to people ratios.

   4.3) Report on process performance measurement, i.e., effective, efficient, adaptable.

5) Improve communications in order to create a well-informed work force.

   5.1) Develop a communication plan.

   5.2) Implement a communication network.

   5.3) Provide key players with accomplishments and "kudo" updates.

   5.4) Increase management and individual contact via town halls, round-tables, etc.

   5.5) Encourage professional "networking".

   5.6) Communicate policy, standards, and procedures to enterprise.

6) Create a team oriented environment where participation, collaborative effort, and opportunity for individuals are the norm.

   6.1) Build needed competencies that foster career growth.

   6.2) Embrace learning organization concepts.

   6.3) Define and instill roles and responsibilities.

   6.4) Create a work environment that fosters positive morale and interaction.

   6.5) Provide key players with accomplishments and "kudo" updates.

7) Grow our business.

   7.1) Increase our client base.

   7.2) Support new business identification and pursue it.

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