McDonalds SWOT

At the bottom of this page is a McDonalds SWOT analysis and color report / graph. We used SWOT Manager software to create the report.

McDonalds SWOT Strength

• Ranks very high on the Fortune Magazine's food service companies that are most admired list.
• One of the best brand recognition in the world, the golden arches and Ronald McDonald.
• Community oriented business models.
• Very socially responsible.
• Global operations all over the world.
• Cultural diversity in the foods that are provided based on location of the restaurant.
• A large part of the restaurants are franchised out.
• Excellent locations in theme parks, airports, Wal-Mart stores, and along most well traveled roads.
• Efficient operating guidelines in the assembly line fashion.
• Use of top quality beef and chicken products.
• Use of brand name processed items like Kraft cheese, Dannon Yogurt, and Dasani Water.
• Food safety guidelines are strictly adhered to.
• Provide nutritional information to the consumers.
  

McDonalds SWOT Weaknesses

• Failing pizza test market thus limiting their ability to complete with fast food pizza providers.
• Training costs are elevated due to high turnover.
• Very minimal concentration on providing organic foods.
• Large fluctuations in their net and operating profits making impacts on the investors.
• Not much variation in seasonal products that are offered.
• Quality concerns due to franchised operations.
• Focus on burgers and grease fried foods and not on healthier options for their customers.
  

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McDonalds SWOT Opportunities

• Opening more joint ventures with several different retailers.
• Being more responsive to the social changes to healthier options.
• Advertising the capabilities of Wifi internet services in the branches.
• Creating more play places for the children in more of the restaurants.
• Expanding on the advertising in regards to being more socially responsible in the environment.
• Expansions of business into newly developed parts of the world.
• Creating a more upscale appearance to attract a more upscale clientele.
• Open products up to allergen free options such as peanut free and gluten free foods.
• Continue to venture into more enticing beverage choices.
  

Threats

• Their marketing strategies that entice people from small children all the way to adults and the criticism that they take because of it.
• Lawsuits for offering unhealthy foods that have alleged addictive additives.
• Contamination risks that include the threat of e-coli containments.
• The vast amount of eat in fast food restaurants that are open as competition.
• Social changes to a more balanced meal including fruits and vegetables in servings of five per day.
• Focus on healthier dieting by consumers.
• Down turn in economy affecting the ability to eat out as much.