This is a very important topic. Top management really always the body that hinders quality. Managers are usually cost-consious. As we are here in higher education, we find that - especially in higher education institutions- the conflict is always between academicians and managers. Managers always fail to do needs analysis and if they do the misinterpret the needs. They only think of "How much would we pay?" for that moment only. Academicians on the other side think of a longer term.
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