SWOT analysis of
Dell Computer

This SWOT analysis of Dell Computer includes a color SWOT report created by SWOT Manager software. This page provides the strengths, weaknesses, opportunities, and threats for Dell Computers. 

SWOT analysis of Dell Computer: Strengths

• Biggest PC maker in the world.
• They deal directly with the customers with no use of a middle man.
• They design the computer to the customer's specifications.
• Their assembly is done at a fairly inexpensive cost.
• They offer their customers the ability to track their delivery.
• They are the number one PC provider for medium and small businesses across the US for 10 straight years.
• They ship around one hundred and forty thousand computers in a day.
• They have very good branding and are one of the most known computers in the world.

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SWOT analysis of Dell Computer: Weaknesses

• Dealing with a large amount of supplies from many different countries can cause a large issue when products are recalled.
• They build computers, not develop them.
• Their supply orders are so large that they become limited to dealing with a small few supplies that can handle the volume.
• They have weak business relationships with many computer retailers.
• They do not have unique technologies to offer the market.
  

Opportunities

• Maintaining the excellent lead that was taken by the founder, Michael Dell will be challenging.
• The introduction of new and enticing products to the customers.
• Branding their lower cost, lower priced computers that are sold anonymously throughout the world to open other avenues of branding opportunities.
• Maintaining and expanding the one stop shopping abilities that are offered to their customers.
• Continuing to market on the internet to gain larger market bases.
• Broadening their scopes in Europe, India and China.
• Expand into government and education markets.
  

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Threats

• Increasingly popular brand names in the competition.
• Strong relationships that are held between competition and the retailers.
• Competition can basically create the same computers since Dell builds computers, not designs them.
• Fluctuations in the currency markets can make global business operations more open to losses in certain areas of the supply chain.
• Tariff trade barriers affecting their positions in multiple countries.
• Increasingly lower prices for products amount their competitors.