McDonalds SWOT

At the bottom of this page is a McDonalds SWOT analysis and color report / graph. We used SWOT Manager software to create the report.



McDonalds SWOT Strength

  • Ranks very high on the Fortune Magazine's food service companies that are most admired list.
  • One of the best brand recognition in the world, the golden arches and Ronald McDonald.
  • Community oriented business models.
  • Very socially responsible.
  • Global operations all over the world.
  • Cultural diversity in the foods that are provided based on location of the restaurant.
  • A large part of the restaurants are franchised out.
  • Excellent locations in theme parks, airports, Wal-Mart stores, and along most well traveled roads.
  • Efficient operating guidelines in the assembly line fashion.
  • Use of top quality beef and chicken products.
  • Use of brand name processed items like Kraft cheese, Dannon Yogurt, and Dasani Water.
  • Food safety guidelines are strictly adhered to.
  • Provide nutritional information to the consumers.

SWOT Manager with SWOT Report Generator.

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SWOT Manager lets you...

  • Simply create SWOT reports with one click.
  • Keep, maintain and manage all of you SWOT reports in one central location.
  • Easily enter SWOT data.
  • Eliminate formatting issues.
  • Choose from four different professional SWOT reports.
  • Standardize your company’s SWOT format.
  • Quickly review old SWOT data and compare to new SWOT data.
  • Track your SWOT history.
  • Quickly copy old SWOT reports to new SWOT reports and then easily edit.

There are many drawing software solutions that let you create SWOT templates. With all of these programs, you spend unnecessary time formatting the SWOT template to fit your data. This includes learning the program, understanding the formatting properties and then taking the time to create the SWOT. The biggest problem with creating professional looking SWOTs is the formatting time. SWOT manager does this for you.

SWOT Manager is designed specifically for SWOTs. You don’t need to worry about formatting. No need to worry about creating SWOT templates. This software is so easy. Just enter your data and click a button to create your SWOT report. You will be up and running in less then 10 minutes.

SWOT Manager automatically saves as soon as you enter data. No concerns about constantly saving your work.

In addition, SWOT Manager includes spell checking for easy editing.

You may have multiple people at your company creating SWOT reports and SWOT templates. Most likely each person selects a different approach to creating the SWOT model. This is a waste of time with unnecessary expenses. With SWOT manager your company standardizes the format and all SWOTS are assessable from SWOT Manager.

Place the file on your server and multiple people can input their SWOT data into SWOT manager. Multiple people can access SWOT manager at the same time. You pay no additional license fees for multiple users at your location.

Your Satisfaction is Guaranteed.

Within 30 days, if you are not satisfied with SWOT Manager, I will refund your money.

SWOT Manager is only $49

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(Created by Quality Assurance Solutions)

McDonalds SWOT Weaknesses

  • Failing pizza test market thus limiting their ability to complete with fast food pizza providers.
  • Training costs are elevated due to high turnover.
  • Very minimal concentration on providing organic foods.
  • Large fluctuations in their net and operating profits making impacts on the investors.
  • Not much variation in seasonal products that are offered.
  • Quality concerns due to franchised operations.
  • Focus on burgers and grease fried foods and not on healthier options for their customers.




McDonalds SWOT Analysis Opportunities

  • Opening more joint ventures with several different retailers.
  • Being more responsive to the social changes to healthier options.
  • Advertising the capabilities of Wifi internet services in the branches.
  • Creating more play places for the children in more of the restaurants.
  • Expanding on the advertising in regards to being more socially responsible in the environment.
  • Expansions of business into newly developed parts of the world.
  • Creating a more upscale appearance to attract a more upscale clientele.
  • Open products up to allergen free options such as peanut free and gluten free foods.
  • Continue to venture into more enticing beverage choices.




McDonalds SWOT Analysis Threats

  • Their marketing strategies that entice people from small children all the way to adults and the criticism that they take because of it.
  • Lawsuits for offering unhealthy foods that have alleged addictive additives.
  • Contamination risks that include the threat of e-coli containments.
  • The vast amount of eat in fast food restaurants that are open as competition.
  • Social changes to a more balanced meal including fruits and vegetables in servings of five per day.
  • Focus on healthier dieting by consumers.
  • Down turn in economy affecting the ability to eat out as much.

After reviewing this McDonalds SWOT Analysis see here for detailed info on creating SWOTs



Quality Assurance Solutions
Robert Broughton
(805) 419-3344
USA
email